Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. … Read More >
It’s All Greek to Me: A/B “Split” Testing with Easypurl
A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
Why Personalization is Key in Education Marketing
Personalization can help your education-marketing efforts make the grade. Here’s why. … Read More >
Create Compelling Nonprofit Landing Pages With Easypurl!
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
Extra! Extra! 5-Part Playbook Series Coming Soon!
We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs … Read More >
There’s No Place Like Home: Creating Loyalty Among Guests with PURLs
The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship … Read More >
Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing
After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general … Read More >
Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals
Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their … Read More >
Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages
Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows … Read More >
