To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the … Read More >
Ultimate Direct Marketing Wish List
Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. … Read More >
Forget Diamonds: PURLs for Printers
Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. … Read More >
It’s All Greek to Me: A/B “Split” Testing with Easypurl
A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
Why Personalization is Key in Education Marketing
Personalization can help your education-marketing efforts make the grade. Here’s why. … Read More >
Boost Your Marketing Efficiency With Target Segmentation!
The larger your audience, the more pronounced differences between individual targets can become.
An easy way to lose customers is to speak to all of them the same way about the same things.
But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. … Read More >
How to Wear Your PURLs: Retail Edition
Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places to start. … Read More >
Create Compelling Nonprofit Landing Pages With Easypurl!
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
Come One, Come All: Web Surveys with Easypurl!
Adapting to one-of-a-kind customers and prospects may pose a challenge for some platforms, but with Easypurl, reaching an eclectic array of customers is no sweat.
… Read More >
Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl
When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our … Read More >
