What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let’s see if we can help. … Read More >
Deep Engagement Campaigns – The Right Way To Leverage Customer Information
How can you get very personal, but not too personal? How do you super-customize marketing campaigns for your customers without looking like a stalker? As … Read More >
Print HAS Changed – What 2010 On Demand Expo Taught Us
The print industry has changed. Yes, it’s not going to change. It’s no longer in the process of changing. This is our biggest takeaway from this … Read More >
Common Mistakes In Cross Media Production
Here are few mistakes that we frequently see first-time cross media marketers make. Again, guys, the keyword is “common.” Poor list hygiene: A squeaky clean list … Read More >
Questions To Ask Your Customers (Hint: It Pays To Be Nosy)
Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s … Read More >
QR Codes Shorten The Distance Between A Man And His PURL
You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. … Read More >
Marketing in Tough Times
When Brian McGovern, owner of Allegra Print and Imaging in Billings, Montana was asked what he was going to do about the recession, he answered: … Read More >
The Rise Of Performance-Based Direct Mail
When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets … Read More >
