You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece.
What is a QR code? “QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone…” Read more at Search engine land.
It looks like this and can be scanned by most camera phones.
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Scanning the code will open up a PURL (or any URL that you want). So the recipient does not need a computer to check out his PURL. We love QR codes because they shorten the distance between a person and his PURL. And because they are so cool.
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They help increase a marketing campaign’s response rate because they:
-Eliminate the need to type
-Make PURLs portable – people are not always at a computer, but almost always have their phones with them
Other benefits:
-A QR code can be read with a mobile phone, opening up a new channel of communication
-QR codes can go anywhere, in any size – from a business card to a billboard
A QR code is a logical extension of your PURL, it fills the gap that other cross media marketing tools cannot.
