Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the information he provides, you create … Read More >
Questions To Ask Your Customers (Hint: It Pays To Be Nosy)
Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s … Read More >
How PURLs Are Priced
Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign. For example, remember the setup costs that we spoke about before? … Read More >
Why Pricing Marketing Campaigns Is Like Raising Kids…
So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer … Read More >
Pricing A Cross Media Campaign: BEGIN AT THE END
That’s right, begin at the end – start with the number of leads that the campaign is expected to generate. … Read More >
QR Codes Shorten The Distance Between A Man And His PURL
You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. … Read More >
