Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign. For example, remember the setup costs that we spoke about before? … Read More >
Why Pricing Marketing Campaigns Is Like Raising Kids…
So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer … Read More >
Pricing A Cross Media Campaign: BEGIN AT THE END
That’s right, begin at the end – start with the number of leads that the campaign is expected to generate. … Read More >
QR Codes Shorten The Distance Between A Man And His PURL
You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. … Read More >
Marketing in Tough Times
When Brian McGovern, owner of Allegra Print and Imaging in Billings, Montana was asked what he was going to do about the recession, he answered: … Read More >
The Rise Of Performance-Based Direct Mail
When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets … Read More >
