Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns. You’d be remiss not to … Read More >
5 Compelling Reasons Why You Should Be Including IVR and Call Tracking In Your Direct Marketing Campaigns
Interactive voice response, or IVR for short, is a telecommunications system that automatically interacts with customers on your behalf. IVR can operate via phone keypad … Read More >
Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing
Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp … Read More >
Where the Rubber Meets the Road in Direct Mail Marketing
As a direct marketing professional, you may have heard that direct mail is dead; however, much like the Willie Nelson song about online rumors … Read More >
8 Fundamental Principles for Astonishing Direct Marketing Success
While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how … Read More >
6 Reasons Why Your Auto Dealership Should Use PURLs
Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will … Read More >
5 Ways to Connect Online and Offline Marketing to Increase Sales
Digital Ecosystem is tightening its grip. Electronic devices stream original and broadcast programming, and television sets are internet-connected. Once considered uncrossable, this merging has greatly … Read More >
Advantages of One-to-One Marketing
Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in … Read More >
7 Reasons Why Direct Marketing Is Effective In Driving ROI
Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more … Read More >
5 Reasons You Should Add PURLs to Your Email Marketing
Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (personalized URLs). … Read More >
