img:quinn.anya via flickr
Good News!
A Datran Media survey found that “93.6{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} of respondents will increase their budget for digital marketing channels this year, and 72.8{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} will use audience measurement tools to assess the success of their digital efforts,” DM News reports.
73.6{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} of survey respondents said they expected advertising revenues to go up this year.
So, those of you worrying about the shrinking print industry, look on the bright side – marketing budgets are expanding, and marketers are spending more on digital campaigns. If you stop sulking and upgrade your business to offer cross media services, you can grab a chunk of those dollars right away and expand your customer base.
Now, let’s see that smile 🙂
