Okay, so you’ve heard about this interesting new marketing innovation called Personalized URLs, or PURLs. People have been talking about it. There’s definitely a palpable … Read More >
SWOT Analysis Of Direct Mail
A SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities … Read More >
Easypurl.com at DMA:2010 – Visit us at Booth #2420
After unveiling Easypurl.com 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing … Read More >
We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!
That’s right… another year, another Easypurl.com appearance at Graph Expo – the nation’s premier event in Graphic Arts & Communications industry. This year at Graph … Read More >
Become A Trade Show Success With Cross-Media Marketing
Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting … Read More >
Stay In Control With Easypurl.com Marketing Automation Tools
Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up … Read More >
The Tremendous Triumvirate of Mobile Marketing
Over the past couple years, the Mobile channel has finally emerged as a powerful direct marketing medium. But, it’s still new and somewhat mysterious to … Read More >
Definitions: Cross-Media Marketing And Multi-Channel Marketing
Over the past few months here at the Easypurl Insider we’ve been exploring the world of cross-media, mostly discussing specific technologies and how they can … Read More >
Rising Postal Costs – Stop Worrying And Start Profiting
USPS’s proposed price increase might shoot-up costs by 5{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} for direct mailers, and more than 23.3{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} for companies that mail Standard Mail Parcels, reports DM … Read More >
What Lies Between A Printer And His First Cross-Media Project? The Self-Promo Campaign
If you’re new to the cross-media space, simply reviewing the software and attending a few cross-media training sessions does in no way fully equip your … Read More >
