The use of visuals — black/white or full color, photographs or drawings — has gone hand-in-hand with direct mail since it’s humble beginnings. But what … Read More >
Direct Mail Tip #2: Writing a Successful Letter
Now that we’ve covered envelope design, we can move on to the meat your letter campaign – the letter itself! Think about it, your letter … Read More >
Direct Mail Success Tip: Start with the Envelope
Tricks to get your piece out of the mail pile and into your customer’s hands Is there a day that goes by that you don’t … Read More >
QR Code Usage Soars
QR Codes are really taking off in the US. In fact, according to Mobile Commerce Daily during Q4 of 2010 the US officially became the … Read More >
Email Marketing Tip #3: Optimize your Subject Line
For many email marketers, the subject line remains an afterthought. It continues to be something you write after you’ve put together creative and copy. However, … Read More >
Good Copy = Effective Offers
Want to create direct response offers that kick butt? Well, it takes more than a compelling offer and slick creative to get the message out. … Read More >
2010 Year in Review – Mobile Grows Up, QR Code Invasion, PURLs Gone Wild and more!
Okay, folks. 2010 is nearly over and it’s time to look back and reminisce about the year that was. So, what happened this year in … Read More >
Why add PURLs to your Marketing? Top 5 Reasons.
Okay, so you’ve heard about this interesting new marketing innovation called Personalized URLs, or PURLs. People have been talking about it. There’s definitely a palpable … Read More >
SWOT Analysis Of Direct Mail
A SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities … Read More >
Easypurl.com at DMA:2010 – Visit us at Booth #2420
After unveiling Easypurl.com 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing … Read More >
