PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about … Read More >
PURL Redirect – Lets Marketers Use Purls Without Landing Pages
Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors … Read More >
Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages
How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to … Read More >
Why Colleges And Universities Are Adopting PURLs & Landing Pages
Colleges and universities run lots of marketing campaigns throughout the year to reach out to alumni and prospective students. In fact, higher education institutions count … Read More >
Top-10 Reasons Your Business Needs Cross-Media Services Now!
If you’re a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What is this, 1995?), you should … Read More >
An Idiot's Guide to Setting up a Cross-Media Project
Okay, so you’ve sold your first Cross-Media Campaign. Great. So now what? We know, this is new to many you. If you’re a printer, there’s … Read More >
We Predicted The Future Of Cross-Media. Or Did We?
We predicted the future of cross-media 20 months ago. Read it here. We decided it was time to evaluate the accuracy of our prophecies. And … Read More >
Web-To-Print Or PURLs?
What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let’s see if we can help. … Read More >
Why Your Email Campaign Needs PURLs. Now!
You’ve been running successful email campaigns for years, why bother adding PURLs now? Well, why would you shout from the rooftop when you can have one-to-one … Read More >
Common Mistakes In Cross Media Sales
We have put together six common mistakes that we have seen cross media sellers make. The keyword here is “common” – everybody does it. So … Read More >
