Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its … Read More >
Email Marketing Tip #1: What Is Whitelisting, And Do I Need It?
There are many factors that ascertain whether your emails actually get delivered into your audience’s in-box or get tagged as SPAM and end up being … Read More >
Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages
How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to … Read More >
Podcast: Using Easypurl.com To Grow Your Business
In this interview with Digital Innovations Group, Easypurl.com’s VP of Client Services Devin Voorsanger discusses how agencies and marketing service providers can use Easypurl.com to … Read More >
Why Colleges And Universities Are Adopting PURLs & Landing Pages
Colleges and universities run lots of marketing campaigns throughout the year to reach out to alumni and prospective students. In fact, higher education institutions count … Read More >
Selling Cross-Media Projects: an Idiot's Guide
So you’ve taken the plunge and joined the Cross-Media Revolution. You’ve got the software, and you even know how to use it to build winning … Read More >
Top-10 Reasons Your Business Needs Cross-Media Services Now!
If you’re a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What is this, 1995?), you should … Read More >
An Idiot's Guide to Setting up a Cross-Media Project
Okay, so you’ve sold your first Cross-Media Campaign. Great. So now what? We know, this is new to many you. If you’re a printer, there’s … Read More >
We Predicted The Future Of Cross-Media. Or Did We?
We predicted the future of cross-media 20 months ago. Read it here. We decided it was time to evaluate the accuracy of our prophecies. And … Read More >
SWOT Analysis Of The Print Industry
Here is a SWOT analysis of the print industry by our VP Sales & Marketing, Rio Longacre. (Remember him? He’s the dude who recently gave … Read More >
