Category Archives: Uncategorized

We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!

That’s right… another year, another Easypurl.com appearance at Graph Expo – the nation’s premier event in Graphic Arts & Communications industry. This year at Graph Read More >

Become A Trade Show Success With Cross-Media Marketing

Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting Read More >

Stay In Control With Easypurl.com Marketing Automation Tools

Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up Read More >

The Tremendous Triumvirate of Mobile Marketing

Over the past couple years, the Mobile channel has finally emerged as a powerful direct marketing medium. But, it’s still new and somewhat mysterious to Read More >

Definitions: Cross-Media Marketing And Multi-Channel Marketing

Over the past few months here at the Easypurl Insider we’ve been exploring the world of cross-media, mostly discussing specific technologies and how they can Read More >

Rising Postal Costs – Stop Worrying And Start Profiting

USPS’s proposed price increase might shoot-up costs by 5{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} for direct mailers, and more than 23.3{ac813dd210d411f0e4f3074e8f885da7dff13575d3e6a4391b4a002f2c9b4bd4} for companies that mail Standard Mail Parcels, reports DM Read More >

What Lies Between A Printer And His First Cross-Media Project? The Self-Promo Campaign

If you’re new to the cross-media space, simply reviewing the software and attending a few cross-media training sessions does in no way fully equip your Read More >

What Is PixelPURL?

PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about Read More >

Security Pages – Boon Or Bane?

A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing Read More >

PURL Redirect – Lets Marketers Use Purls Without Landing Pages

Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors Read More >