Category Archives: Call Tracking

5 Compelling Reasons Why You Should Be Including IVR and Call Tracking In Your Direct Marketing Campaigns

Interactive voice response, or IVR for short, is a telecommunications system that automatically interacts with customers on your behalf. IVR can operate via phone keypad Read More >

Call tracking marketing

5 Ways Call Tracking Improves Your Marketing Campaign

The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to Read More >